Case Study: Esplanade Kagami Event — Amplifying Art & Culture on Xiaohongshu (The Red Note)

Objective 

Boost visibility and engagement for Esplanade’s Kagami event through KOL storytelling, media boosting, and targeted ads.

Strategy 

BorgRise SVL blended authentic KOL narratives with paid amplification to reach art and culture enthusiasts on Xiaohongshu.

Results

● Surpassed click and CTR KPIs

● Strong audience engagement from curated KOLs

● Extended reach beyond organic followers

Outcome 

The campaign elevated Kagami’s awareness and proved Xiaohongshu’s power in connecting cultural institutions with younger, digital audiences.