Xiaohongshu (The Red Note) is one of China’s most influential digital platforms, with over 200 million monthly active users. Originally a shopping guide for tier-1 and tier-2 Chinese consumers researching overseas brands, it has evolved into a lifestyle-driven hub where users discover, share, and purchase products through authentic reviews, recommendations, photos, and videos.
While Mandarin is the primary language, Xiaohongshu’s influence now extends well beyond China. The platform is gaining traction across Asia, with Malaysia ranking second and Singapore fourth in audience reach and monthly active users. Popular categories include beauty, fashion, food, travel, childcare, and entertainment—with over 90% of the content being user-generated, fostering a culture of trust, authenticity, and community engagement.
Xiaohongshu (The Red Note)
Our Past Clients
How BorgRise SVL Helps Brands
Win on Xiaohongshu (The Red Note)
As the Official Overseas Partner of Xiaohongshu (The Red Note), BorgRise SVL empowers global brands to tap into this trend-driven platform and convert awareness into real business growth. Backed by 100+ certified Xiaohongshu marketing specialists and the only Star Trainer in the industry, our team provides the expertise and local insights brands need to succeed.
We deliver end-to-end, in-house solutions, including:
Official Account
Setup & Verification
Strong partnerships with certified KOLs and KOCs across Southeast Asia, enabling localized, user-generated content and authentic brand storytelling in every market.
KOL/KOC
Collaborations
Partnering with certified influencers across China and Southeast Asia to build authentic connections with audiences.
Media Buying
Driving visibility, traffic, and measurable ROI through performance-driven campaigns.
Always-On
Content Management
Engaging audiences consistently with localized content and storytelling.
Why Partner with BorgRise SVL
Comprehensive
Influencer Network
Establishing a strong brand presence with credibility from day one.
Growing List
of Success Cases
Precise targeting of Southeast Asia’s Chinese-speaking communities and high-net-worth consumers across Greater China and other Asian countries — driving rapid growth
in brand visibility.
Brand–Commerce
Synergy
Clear conversion results, including increased offline store traffic and website registrations — turning brand exposure into measurable business growth.
Advertisers can significantly boost brand exposure and reputation by engaging Key Opinion Leaders (KOLs) and Key Opinion Consumers (KOCs) to publish product reviews and comparative analyses.
This content seeding strategy showcases products and services in engaging ways, fostering a positive word-of-mouth reputation both online and offline.
By integrating Unique Selling Propositions (USPs), visual and written materials, comprehensive evaluations and multi-angle presentations, platforms like Xiaohongshu can effectively demonstrate the unique value of products, building trust with customers. KOLs and KOCs, known for their ability to create original content and share their authentic experiences, are valuable partners in content marketing and advertising. They help reach new audiences and cultivate brand loyalty by capturing compelling stories and visuals, even from international settings.
Engage with KOLs and KOCs
to take your brand to the next level,
reaching broader audiences and achieving promotional objectives with persuasive and authentic content.
Borg Rise SVL has crafted a comprehensive suite of solutions for content seeding and traffic acquisition on Xiaohongshu, drawing from years of deep expertise and hands-on experience in the platform's marketing and content ecosystem.
Our one-stop content marketing solution empowers brands on Xiaohongshu to attract clients accurately and efficiently, while consistently boosting brand awareness.
Join us to elevate your brand’s presence and reach on Xiaohongshu!