Case Study: Cetaphil — Building Authentic Brand Presence on Xiaohongshu (The Red Note)

Objective 

Establish Cetaphil’s Official Xiaohongshu Account and grow organic brand presence among skincare-conscious users.

Strategy 

BorgRise SVL managed the full setup and content plan — 20+ video and image posts over five months — featuring expert tips, product highlights, and community engagement initiatives.

Results

● Consistent growth in impressions, engagement, and followers

● Strong organic traction from localized storytelling

● Giveaway post achieved the highest engagement rate and spiked follower growth

Outcome 

Within five months, Cetaphil’s account evolved into an active, trusted skincare community — showcasing the power of strategic, localized content.

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