Case Study: Po Chai Pills — Blending Tradition with Modern Travel on Xiaohongshu (The Red Note)

Objective

Strengthen Po Chai Pills’ relevance during peak travel season by connecting wellness, heritage, and real-life experiences through lifestyle KOLs.

Strategy

BorgRise SVL partnered with travel and lifestyle creators who showcased Po Chai Pills as an essential companion across trips, food adventures, and daily routines. Each story featured pharmacy visits, bridging online influence with offline retail presence.

Results

●Surpassed impression and engagement goals

●Authentic storytelling resonated with audiences

●Reinforced retail visibility through digital-to-store synergy

Outcome 

This campaign demonstrated how relatable KOL storytelling on Xiaohongshu can modernize a heritage brand while strengthening real-world visibilit.