No Single Ad Network Has All WebsitesAn ad network is a marketplace of aggregated advertising space put up on sale by publishers and advertisers who demand to buy that advertisi
There is No Easy ButtonToday's major programmatic platforms that Osprey Media Lab has partnered with offer biddability, flexibility, controllability options to its
Real Time Bidding – Real Time WinningMarketers that are after the performance and quality are typically savvy in arbitrage and usually achieve their goals earlier. Osprey Media
Digital Advertising Superstores: Demand Side PlatformsDSPs allow managing digital inventories, handling of multiple advertising and data exchanges all via real time bidding. While it caters to t