Xiaohongshu (The Red Note) is one of China’s most influential digital platforms, with over 200 million monthly active users. Originally a shopping guide for tier-1 and tier-2 Chinese consumers researching overseas brands, it has evolved into a lifestyle-driven hub where users discover, share, and purchase products through authentic reviews, recommendations, photos, and videos.
While Mandarin is the primary language, Xiaohongshu’s influence now extends well beyond China. The platform is gaining traction across Asia, with Malaysia ranking second and Singapore fourth in audience reach and monthly active users. Popular categories include beauty, fashion, food, travel, childcare, and entertainment—with over 90% of the content being user-generated, fostering a culture of trust, authenticity, and community engagement.
Xiaohongshu (The Red Note)
Our Past Clients
Advertisers can significantly boost brand exposure and reputation by engaging Key Opinion Leaders (KOLs) and Key Opinion Consumers (KOCs) to publish product reviews and comparative analyses.
This content seeding strategy showcases products and services in engaging ways, fostering a positive word-of-mouth reputation both online and offline.
By integrating Unique Selling Propositions (USPs), visual and written materials, comprehensive evaluations and multi-angle presentations, platforms like Xiaohongshu can effectively demonstrate the unique value of products, building trust with customers. KOLs and KOCs, known for their ability to create original content and share their authentic experiences, are valuable partners in content marketing and advertising. They help reach new audiences and cultivate brand loyalty by capturing compelling stories and visuals, even from international settings.
Engage with KOLs and KOCs
to take your brand to the next level,
reaching broader audiences and achieving promotional objectives with persuasive and authentic content.
SVL has crafted a comprehensive suite of solutions for content seeding and traffic acquisition on Xiaohongshu, drawing from years of deep expertise and hands-on experience in the platform's marketing and content ecosystem.
Our one-stop content marketing solution empowers brands on Xiaohongshu to attract clients accurately and efficiently, while consistently boosting brand awareness.
Join us to elevate your brand’s presence and reach on Xiaohongshu!