My First Time…with Volkswagen Polo

06 Nov My First Time…with Volkswagen Polo

We were tasked with creating a memorable teaser for the upcoming launch of the Volkswagen Polo. As the Polo was designed with strong safety features, easy maneuvrability, Volkwagen wanted to target the young, fashionable crowd looking to buy their first car.

To get audiences thinking about the giddy, slightly scary feeling of the first time they drove a car, we created a tongue-in-cheek street interview with drivers about their first times, before giving them a joyride in the Volkswagen Polo.